Lifestyle Outlets has signed American burger brand Five Guys, famed for its burgers, hot dogs, fries and milkshakes, to join its extensive mix of restaurants in Gloucester Quays.
Founded in Virginia in 1986 and launched into the UK in 2013, the restaurant brand has amassed a loyal fanbase – with superstar fans including Ed Sheeran, Adele and former US President Barack Obama.
The Gloucester Quays store is expected to launch at the end of August creating 35 new positions and offering customers fully customisable burgers and the option to choose from as many of the 15 fresh toppings as they want.
Five Guys prides itself on using high quality, fresh produce all prepared and cooked to order. There are no freezers or microwaves in any Five Guys restaurants.
The new Gloucester Quays restaurant will join two other Five Guys restaurants in the wider region as the brand further extends its footprint and growth across the UK.
Taking a 15-year lease, the restaurant will open in a 2060 sq ft unit at the mall which continues to go from strength-to-strength as it enters its 10th year of trading, welcoming over 7M visitors a year.
Paul Hamilton, Head of Brand at Five Guys said: “Gloucester Quays is a great location to be opening our 95th Five Guys store, with its strong mix of leisure and shopping facilities. The Five Guys Crew look forward to welcoming customers when we open later this month.”
The new signing adds to Gloucester Quays host of leading brands which now includes Hugo Boss, Cath Kidston, Jack Wills, All Saints, Joules, Carluccio’s, Bills and TGI Fridays, and is a testimony to its successful vision and strategy.
Lifestyle Outlets is defying the national retail trend with soaring sales and new store openings. The company has reported a 14% increase in sales, in contrast to slowing high street sales, which rose by only 0.6% according to the British Retail Consortium*.
Jason Pullen, Managing Director at Lifestyle Outlets, comments: “We are excited to welcome Five Guys to Gloucester – the brand has a huge following thanks to its amazing food offering and we’re confident that it will quickly establish itself as a must-visit destination.
“Gloucester Quays continues to thrive thanks to its unique offering within the region combining great brands, attractions and amenities that people want to visit – Five Guys perfectly fits with our ethos as we target further growth and success in 2019.”