The Japanese brand Loft has opened its first directly owned overseas store, Xujiahui Loft in Shanghai.
Its first overseas store that is company owned is situated at Metro City and occupies a 1,046sq m area. It features more than 12,000 products including Loft’s exclusive lines as well as limited-edition items commemorating the store’s grand opening and pre-sale goods.
The Xujiahui Loft features ‘Loft Apartment’ where 18 Chinese independent designers will offer their originality in items such as stationary, mobile phone cases and bags. Participating creators include Caro.Ni, eve.yin, Zengxiaoe, SummerBee and Square Studio.
Loft in Shanghai will also house a pop-up pottery market “Hasami Porcelain Market”, displaying a wide selection of pottery items centering on Hasami porcelain from Nagasaki Prefecture, and “I’be one” pop-up store featuring Japanese characters themed products.
