Lili Pink, one of the most important Colombian women’s underwear brands in the country, and its sister chain, Yoi, specialising in the sale of fashion, beauty and home multi-products, present Max Marvin, a new line of men’s underwear.
The new line being sold in Yoi stores has boxers, t-shirts and socks in various sizes and prices below 50,000 Colombian pesos (about 17 dollars at the exchange rate of the day). The parent company of the brands continues with the expansion, both in product lines, as well as in sales channels and new stores.
So far this year, Lili Pink and Yoi have opened nearly a dozen stores in the country, while strengthening their catalogue sales, their online boutique and specialised entrepreneurship plans for those who market their brand.
The underwear market in Colombia is growing by leaps and bounds and is focused on direct sales, both through physical and digital channels. Founded in 2006, Lili Pink has more than 390 stores in Colombia and a presence in Costa Rica, Guatemala, Mexico, Peru and Ecuador.
