The major Swedish fashion player has unveiled a new concept by unveiling its first second hand offering.
It has introduced a take-back programme, which in essence means that for its baby and children’s outerwear ranges, customers can send in items and then receive a reward for doing so. These products that are sent back will then be sold on again in a selection of the brand’s stores across Sweden.
The company is also working with one of its local partners in Norway to hopefully enable a similar programme to be established with pre-worn womenswear items to be sold on in the Lindex’s newest store in Oslo Byporten.
Anna-Karin Dahlberg, Head of Sustainability at Lindex, said: “Today, a lot of clothes spend the majority of its lifetime hanging in a closet without being used. At Lindex, we want to encourage and make it easier for our customers to be part of the change. With our second hand, we can give our customers both the possibility to hand in clothes that are not being used anymore and the opportunity to buy preloved pieces. It is a circular business model that prolongs the lifetime of our clothes and sharpens our total offer to meet our customers’ needs, today and tomorrow.”
