Line Investments & Property LLC Celebrates Overwhelming Response

Line Investments & Property LLC (LIP) reiterates its position as a market leader bringing innovative concepts to the region’s retail scene, evident through the soft opening of the Silicon Central.

Silicon Central is a three-level retail and leisure destination that will provide an enhanced shopping experience to its neighbouring communities. The recently opened 20,000sq m flagship Lulu Hypermarket creates a friendly retail space at Dubai Silicon Central.

Mr. Salim MA, Director Lulu Group said, “Our aim is to offer the right kind of support to make our tenants and their brands successful. The team is committed to excellence in new age initiatives and for future growth and development of new sustainable concepts across the GCC.”

He continues: “We have had great feedback about the user experience aspect of the largest Lulu Hypermarket which is the anchor store of Silicon Central, in particular about the dedicated cafe, live cooking areas, the sushi counter as well as the 100,000sqm Department store that offers home, electronics, appliances, fashion, shoes, kids, bicycle, eye express and outdoor sports and the BLSH beauty section with International cosmetics value brands.”

This unique design ethos is also reflected in Silicon Central which will be populated by plants, water, and natural light, recreating an oasis in the city. Targeting the highest certification possible with the LEED Platinum, the mall is an environmentally friendly project, using state-of-the-art technologies for waste management, energy savings, and sustainable services such as a bio-farming facility and electrical charging stations in the car-parking area.

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