YSE to open in Marseille on Friday February 3 for the opening of the seventh – and largest – Ysé boutique. The lingerie brand, launched on the internet ten years ago by Clara Blocman and ​Bérengère Lehembre, continues its  retail  expansion with this 70 square meter space, located at 6, rue Sainte, a stone’s throw from the emblematic Old Port of the city. Marseille city.

If this DNVB was born on the web and this distribution channel represents 65% of its sales, Ysé is actively working on its retail establishment . The brand now has six stores (from Paris to Lyon via the one in Bordeaux, which opened in 2020), corners at Bon Marché and Galeries Lafayette Haussmann, as well as an ephemeral store at 45, rue du Temple in the Marais. , which it will extend until mid-August.

At the same time, the brand announces that it will open two concession pop-ups in Galeries Lafayette in Nice and Biarritz this summer to promote its new swimwear collection. It displays a 58% recycled composition (with materials sourced in Europe) and production in Tunisia and Morocco. .