The Parisian label Icone is opening a store at number 29 rue Tiquetonne in the second arrondissement.
In the brand’s first physical setting, it will exhibit its delicate underwear and swimsuits through its retro aesthetic. The bright space is located on the ground floor and is spread over an area of 27sq m.
It features refined pieces with a timeless allure and these rub shoulders with other more extravagant items. In a warm and cocooning atmosphere, the “next door lingerie” label Icone is exhibiting its summer 2023 collection called La Capriocciosa, a nod to the island of Capri and the Italian dolce vita.
