In close proximity to the renowned streetwear labels Aimé Leon Dore and OVO, the brand Live Fast Die Young has unveiled a UK flagship site.
Positioned in the heart of London’s West End, in Soho, LFDY presents its seventh store in a prime location and it is a tribute to its German base. In collaboration with architectural firm Schwitzke & Partner, Live Fast Die Young showcases its collection in a modern store concept that sets itself apart from other brands through its materiality and minimal design.
“After Amsterdam, the London location is an important milestone. The UK store is a very special step for us and confirms the international orientation of our label,” says Riccardo Ballarino, Director of Sourcing & Creative at LFDY. “We are ready for the challenge at the new location and look forward to everything that comes – the aesthetics and the neighbourhood in Soho fit perfectly with us and our store concept.”
