Facebook is expanding its “Live Shopping” offering with a new promotion scheduled for Fridays this summer.
Beginning this Friday and continuing every Friday until 16 July, “Live Shopping Fridays” will feature shoppable live videos from beauty and fashion brands on Facebook. The social media giant introduced Live Shopping, a function designed to make it easier for consumers to directly shop from videos in real time, in August 2020. Facebook brought Live Shopping out of pilot with specialty women’s fashion brand Anne Klein in November 2020.
Customers will be able to tune into Live Shopping streams on each brand’s Facebook page, or by visiting the Shop tab or bookmark on the Facebook mobile app. Items presented during the Live Shopping stream can be purchased by tapping on them in the stream and checking out, all without leaving Facebook.
“Over the last year, we’ve heard from many retailers that Live Shopping has been a lifeline for their businesses — allowing them to connect with their customers and build community when they had to close their physical stores,” said Yulie Kwon Kim, Director Product Management Commerce, Facebook. “We know that consumers continue to discover new products and brands they love across our platforms and our product strategy is to help make that purchase experience as frictionless as possible.”
