Japanese housing equipment company Lixil Group has launched a flagship store on JD.
The digital flagship marks the Tokyo-based company’s first foray online, where it will showcase a curated collection of 150 products from four of its brands: Grohe, American Standard, Lixil Kitchen and Inax. The products range from ceramic bathroom items and bathroom cabinets to shower fittings and one-stop kitchen fit-out solutions, all aimed at Chinese consumers.
In a statement, JD said demand among Chinese consumers for high-quality home products had increased during the coronavirus pandemic as people spent more time at home. China’s home-decoration market is expected to reach US$454.3bn by 2023, and Chinese consumer demand for high-end home decoration products is on the rise.
Besides showcasing products, Lixil has professional designs on call to provide shoppers with free design consultations for JD customers. “The cooperation with Lixil Group significantly enhances JD’s offering for mid to high-end smart kitchen and bathroom products,” said a JD spokesperson.
