The urban-lux vegan trainer and apparel brand LØCI last week opened the doors to its first physical shop at the renowned experiential immersive retail space, Future Stores, 95 Oxford Street, London.
Launched on Wednesday with a VIP evening attended by leading retail experts, fashion editors, influencers and fashion-forward shoppers, this is the first time the brand has had a high street store merging Future Store’s cutting-edge technology with traditional bricks-and-mortar shopping in the run up to Christmas.
As part of the launch Brooklyn-based artist Laolu Senbanjo presented an immersive in-store experience that appeared on giant 400sq m screens that feature in the store.
With a large celebrity following, including investment from Leonardo DiCaprio and singer Nicki Minaj, LØCI already has a loyal online following for its bio-leather and recycled ocean plastic trainers but will use the Future Stores launch to connect with a wider UK audience and build physical brand awareness. Its Oxford Street location provides access to 500,000 weekly potential customers.
Visitors will be surrounded by immersive LØCI digital graphics and its current collections, all of which can be ordered in store and delivered directly to the customer’s door. As well as this, a sneak peek of the retailer’s eagerly awaited SS25 collections is available.
All this will be complimented with the unique rich insight that the intelligent store can provide such as number of customers walking past, the number of customers coming into the store, their store journey and dwell time.
