The luxury footwear brand has finally opened their first store in SoHo, New York, following nearly a year delay due to the Coronavirus pandemic.
Located at 10 Prince Street in the SoHo neighbourhood, the 625sq ft boutique was designed by Poonam Khanna, a renowned architect and Founder and Principal of Unionworks. The store features blush tones, in lush velvet and natural wood. The femininity of the store is categorised through the soft curving walls that guide the flow of the store.
The opening of the store supports the brands newly enhanced omnichannel strategy which will hopefully see an increase in sales for the brand.
Jessie Randall, Founder and Chief Creative Officer of Loeffler Randall, commented: “In the 15 ears since starting Loeffler Randall, I have always dreamt of having this store. I love that we can showcase our brand in 360 degrees and create a warm and welcoming space for our customers. Our customers are like family, and this is the first time we can welcome them into our brand ‘home’ where they can truly see themselves not only in our designs, but also in our environment.”
