The Spanish luxury fashion house has become the latest addition to Steen & Strøm, the world’s oldest luxury department store in the heart of Oslo.
The new opening bolsters the Norwegian capital’s emergence as a European luxury powerhouse, where its “Promenaden” district continues to attract the world’s leading luxury brands and growing numbers of retail tourists from the US, Asia and the Middle East.
Promenaden is a 76,000sq m prime retail and office district in the heart of Oslo, with the focal points being the 12,600sq m Streen and Strøm department store and Nedre Slottsgate – known in the luxury community as “The Bond Street of Oslo”. The 96m street, where one entrance to Steen & Strøm is situated, has the single densest concentration of luxury boutiques in Europe, with the likes of Gucci, Hermès, Louis Vuitton, Valentino, Bottega Veneta, Burberry, Saint Laurent, Moncler and Chanel, all located there.
Steen & Strøm, Oslo’s “Jewel in the Crown”, is a 226-year-old institution and centrepiece of the capital’s retail and commerce culture. The nine-storey building underwent a multi-million Euro refurbishment through its investor MARK Capital in 2021, which included the refurbishment of its Beauty Hall, while Mont Blanc, Dior Beauty and now, LOEWE, have become part of the 600+ brands at Steen & Strøm.
