The Spanish brand Loewe Perfumes which is owned by French luxury group LVMH has opened its first pop-up store in Osaka.
The new pop-up carries a full range of fragrances as well as the brand’s signature classics and it is situated at the Hankyo department store in Osaka’s Umeda district. According to the firm’s LinkedIn page, the ephemeral space will remain open until 21 November.
In addition to its multi-brand channel and dedicated online shop, Loewe Perfumes will also have a mono-brand shop in Nanjing (China), set to open in January 2023.
The Spanish luxury house Loewe, which recently reopened its Soho store in New York and a pop-up store in Tokyo, is experiencing growth and saw its sales increase by 38 per cent in 2021 to 456 million euros.
