The new online service is the UK’s first click-and-reserve outlet shopping platform.
The London Designer Outlet new online service has been titled The LDO Edit and it offers users a number of services. The launch of the online platform will allow brands at London Designer Outlet to showcase their products on a digital catwalk, customers have the option to reserve their products and can pay for them in-store within two days.
Sue Shepherd, Realm’s General Manager at London Designer Outlet, commented: “The LDO Edit will help give our shoppers the confidence to visit while knowing they’ve found an amazing deal – before they’ve even set foot in-store.”
While Dan Parr, Vice President of Caci, added: “Outlet shopping is frequently regarded as a speculative experience; outlet brands are thought of as offering limited ranges, sizes and colours, and historically, specific products aren’t available online. This creates the excitement of discovery, but also means there are a lot of unknowns for shoppers who may want more certainty from their shopping visit.”
