Guests have flocked back to the centre since non-essential retail reopened and total sales at London Designer Outlet are up by 148 per cent (against reopening of June 2020).
In a further sign that destinations like London Designer Outlet are in a promising position to bounce back, sales were even up on the pre-pandemic Easter week of 2019. In the six trading days from 12 to 17 April, sales were up +1.5% compared to the seven trading days of Easter week in 2019.
Sue Shepherd, General Manager for London Designer Outlet, said:“One week back and it feels like we’ve never been gone. Our guests have returned to enjoy a coffee or a meal with their friends and family in our expanded alfresco dining areas, and to fall back in love with the physical shopping experience. And returning guests will enjoy new experiences with us, including Radley’s new store which first opened its doors between the second and third national lockdowns and the stunning upsized adidas.”
The urban designer outlet centre, with its excellent transport links to central London and the Home Counties, is welcoming guests back with a series of tried and tested measures to guarantee people’s health and safety, as well as implementing some new measures to ensure guests have an enjoyable experience. With a one-way system, queuing and ample hand sanitisation stations in place, London Designer Outlet has also introduced clear face masks for staff so that guests can be greeted with a smile, as well as colourful new displays and live entertainment to create a positive, vibrant atmosphere.
