The news comes as the centre enjoys rises in key metrics, post lockdown.
Further solidifying its position as the capital’s leading premium fashion and lifestyle outlet centre, London Designer Outlet in Wembley Park has signed further top brands, in deals that were mostly negotiated during the coronavirus lockdown. Police, in its first store in London, and NICCE, in its first stand-alone store, are amongst the top names set to join the line-up at the outlet centre in Wembley Park which has seen strong trading figures since the post-lockdown reopening in June.
The destination has seen significant increases in key trading metrics in recent weeks. Footfall rose +40%, month-on-month, comparing August with July. Additionally, sales increased by +31%, month-on-month, across the same period. These results reflect the growing confidence of customers to return to physical shopping following the coronavirus lockdown.
Matt Slade, Retail Director at Quintain, said: “It’s incredibly encouraging that considerable leasing progress has been made throughout lockdown with four new fashion brands exchanged including Police and NICCE. The new signings will be great additions to the wide choice of top and premium brands at London Designer Outlet. It’s extremely positive to see how well the centre has performed since the retail offer reopened in mid-June, reflecting the ongoing resilience of the outlet sector and the appeal of Wembley Park as a destination for shopping and dining for the onsite and local residents in addition to visitors from further afield within the catchment.”
