London to Welcome New Whitbread Hotel

The new 366-bedroom hotel and restaurant will serve as a part of a new major mixed-use development at 40 Eastbourne Terrace.

The hotel will comprise a 275-bedroom Premier Inn, a 91-bedroom hub by Premier Inn and Whitbread’s premium Bar + Block Steakhouse restaurant – the first time all three brands will occupy the same building.

Whitbread is investing heavily in Paddington in response to strong demand for its hotel bedrooms from business and leisure guests. Jonathan Langdon, Acquisitions Manager for Central London at Whitbread, said: “Our business strategy is to invest in locations where we expect to see strong, long-term demand for our Premier Inn and hub by Premier Inn bedrooms.

Paddington is one such market where we see this opportunity for strategic growth.  The 40 Eastbourne Terrace development brings our three leading brands together in one building and grows our presence in the Paddington catchment to over 1,000 bedrooms.”

Construction is due to commence in Q2 2021 and the hotel is anticipated to open in late 2023.

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