Located in the heart of a former fishermen’s terminal, Longchamp has created a completely new space that has been inspired by the mellow feel of seaside resorts.
The boutique is home to the brand’s collections of flowing dresses, lightweight stoles, sunglasses, and iconic lines such as Le Roseau and Le Pilage redesigned as a basket bag for the summer. Further inside the store, unexpectedly nestled in a bookcase is the Le Pilage seasonal collection which dazzles with an energetic array of colours.
Evening pieces including leather pieces and the Brioche bag combine summery hues with sophisticated elegance.
The store is highlighted by handmade ceramics from Studio Floris Wubben which provide for a perfect mix of functional and sculptural style. As well as this, baskets and hanging wicker lamps are a reminder of the store’s location in the South of France, the biggest inspiration for the store.
