The Watches of Switzerland Group, the UK’s leading luxury timepiece and fine jewellery specialist, has opened its first mono-brand boutique with Swiss watch brand Longines.
The Glasgow boutique is the first Longines boutique in Scotland, located in Buchanan Street, right in the heart of Glasgow city centre.
The Longines boutique creates the ideal opportunity to discover the world of Longines and its vast range of timepieces from the well-known Longines DolceVita and La Grande Classique de Longines to the popular new 2022 launch of the Longines Spirit Zulu Time and the Watches of Switzerland Group exclusive HydroConquest set which enables clients to buy the watch with a bracelet and interchangeable NATO strap.
From the outside, the core values of the winged hourglass company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits showcasing the elegant style of the brand. With rich dark mahogany cabinetry, a custom-made navy-blue diamond padded back wall and plush cream leather accents; the boutique is an intimate invitation to be immersed in the world of Longines, with a historic discovery wall detailing iconic references to the brand’s universe, its long-standing passion for equestrian sports and aviation.
Matthias Breschan, Longines CEO, said: “This new Longines boutique is an important step in the development of the brand in the UK market. We are extremely proud to collaborate with our longstanding partner The Watches of Switzerland Group in offering our customers the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We attach great importance to making every effort to ensure that each visit is a unique and special experience.”
