The three-level 3000sqm store will be built by Mirvac on a prime site at the corner of Pitt and Market Streets. It will stock beauty and skincare brands, a prestige-watch boutique, a fine and rare liquor and wine shopping experience, and a number of VIP services including concierge and limousine transfers to Sydney’s top hotels and dining.

“We couldn’t have asked for a more premium location to showcase our quality curated offer. travel retail is a unique sector. No other industry has such a divisive target audience, which provides both possibilities and challenges, it’s crucial to have an understanding of the types of people who are travelling through a region – their nationalities, their shopping motivations and the special occasions they celebrate in order to generate strong and targeted sales.”