The global leader in travel retail presented a virtual shopping space hosted in the metaverse at CES 2023 – dubbed the world’s most-influential tech event.
The ‘Virtual Lotte Duty Free Tower’ featured four floors of virtual shopping space, which were dedicated to the key categories of fashion, cosmetics and perfumes. The offer was complete with a lobby, boutiques and fitting rooms.
Described by Lotte Duty Free themselves as a ‘hyper-realistic futuristic store’, customers wearing head-mounted display (HMD) devices are able to move avatars around the virtual space. Customers were able to shop at stores by brand, whilst moving an avatar of their own choosing. Upon entering a fitting room, customers changed to a first-person view mode, allowing customers to browse products of interest and try on selected items.
A Lotte Duty Free spokesperson said, “We have participated in CES for two consecutive years and presented a futuristic shopping life to our customers with the metaverse content implemented by Lotte Duty Free. We will continue to present a new business model based on sustained investment in metaverse and digital technology.”
