Lotte Department Store is set to introduce its own running crew in a bid to make the most of the current Running Crew trend that is taking place among Korea’s MZ generation.
One move within these expansion plans will see French athletic shoe company HOKA launch its first Korean department store location at Lotte on Friday, and this will soon be followed by a second store in Lotte World Jamsil at the end of October.
“As the MZ generation becomes more involved in running crews, running fashion with a functional and beautiful design is gaining traction,” said Woojin Kang, Head of the Sports Division at the Lotte Department Store. “On top of providing a variety of shopping options, department stores should also offer accompanying experiential experiences,” he continued.
