India’s leading natural beauty company, Lotus Herbals has acquired a 32 per cent strategic stake in Fixderma India, owners of the Fixderma and FCL brand of Dermaceuticals.
With this strategic stake buy, Lotus Herbals forays into the Dermaceutical segment offering a premium range of skincare and haircare products that bridge prescription-based products and over-the-counter cosmetics. By investing in this leading cosmeceutical company Lotus enters the dermaceutical beauty space with a clear-sighted goal of emerging as domain leaders in the future. Fixderma is an established D2C brand and its product lines are also retailed through dermatologists and pharmacies in India and overseas.
Commenting on the acquisition, Mr. Nitin Passi, Joint Managing Director, Lotus Herbals, says, “Over the past 27 years Lotus has always been an innovation leader in the beauty industry. We are delighted to partner with Fixderma as their brand philosophy,ethics, and diversified range of world class dermaceutical products fit perfectly with the values & experimental blueprint of Lotus.
Fixderma, along with its premium skincare range FCL, focuses on researching, manufacturing & marketing innovative dermatology products while working alongside renowned dermatologists in India and exports to over 35 countries across the globe.
