Jointly implemented pop-up installations, Louis Vuitton and the Alsterhaus are showing a temporary presentation area with a focus on menswear for the first time. The design of the pop-up store presents itself as an oversized children’s playground in bright colors and is based on the Louis Vuitton Spring/Summer 2023 Menswear Fashion Show.
Sweeping lines, playing with dimensions and references to childhood memories characterize the concept of the new Louis Vuitton pop-up in the Alsterhaus. The presentation of the latest Prêt-à-Porter Homme collection is complemented by toys from the French luxury brand.
For the first time, Louis Vuitton staged the men’s collection in Paris’ Carré du Louvre with an oversized toy racetrack. The concept of the racetrack as a central element also characterizes the pop-up in Hamburg. It is intended to create a sporty link to the skater community of the 1990s, whose dress codes served as inspiration for the fashion collection, explains Louis Vuitton.
The men’s pop-up by Louis Vuitton will occupy the area of the Alsterhaus until March 11th. The collaboration with Louis Vuitton will then be expanded with a second pop-up installation focusing on the Women Nautical Collection from March 24th to May 6th.
