Grosvenor has announced that fan-favourite underwear brand, Lounge, is to launch a Christmas pop-up store in Liverpool ONE, marking its city debut.
Set to open this December on South John Street in a 4,000sq ft space, the move from the rapidly expanding brand bolsters Liverpool ONE’s position as the destination of choice for pioneering, first-rate retailers.
After a series of successful pop-ups, Lounge made its first foray into permanent brick-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months. Lounge’s Liverpool ONE location promises to deliver a premium shopping experience, championing its ‘Comfort Made Sexy’ tagline and featuring its latest collections of high-quality underwear, sleep and apparel. The fit-out of the South John Street space is set to signify an extension of Lounge’s ‘modern luxury’ approach, featuring neutral-toned interiors with wooden accents and carefully curated lighting to spotlight its lavish collections of lingerie.
Lounge’s Liverpool ONE pop-up will feature the popular brand’s extensive range of bestselling lingerie, cosy loungewear, and ultra-comfortable nightwear. Fully trained Lounge Fit Experts will be on hand to advise on fit and style, and a selection of stocking fillers will be on offer to align with the festive timing of the launch.
Rob Deacon, Asset Management Director, Grosvenor, commented: “Lounge is becoming increasingly renowned across the UK and internationally, so the launch of the upcoming Christmas pop-up at Liverpool ONE is a hugely exciting moment for us. We are seeing a growing amount of successful online retailers like Lounge seek physical locations, so we are very pleased to be welcoming them to South John Street in their city debut, re-emphasising Liverpool ONE as the go-to destination for expanding, innovative retailers, and the continued resilience of the high street.”
