The Brazilian underwear brand, Loungerie, founded in 2009, opened its first flagship, in Leblon, Rio de Janeiro. With a new layout designed by architect Bel Lobo, from be.bo Arquitetura, the store has a funky and bold new look.

Spread over 140sq m, the concept store features digital screens arranged in different environments and on the facade itself, in addition to a new hot point with a special welcome table for events and customer reception. The idea of ​​the new space is to reinforce the entire new brand positioning that has been happening over the last few months. 

“The concept store came to complement our rebranding actions, showing the soul of the brand, whose mission is to serve the female universe and provoke women to express their individualities and thus free themselves from established standards,” explains Eduardo Costa, CEO of Loungerie.

Currently, Loungerie has more than 70 stores and is present in 21 Brazilian states.