Swiss watchmaking pioneer Swatch has joined forces with Louvre Abu Dhabi to unite the work of two artists in a single, eye-catching watch, which is the first of its kind in the history of Swatch’s collaborations with celebrated museums.
Swatch has been teaming up with world-renowned art institutions since 2018 to create watches that interpret the world’s most iconic artworks, to spark creativity, inspiration, and a sense of discovery. Exciting things happen when the worlds of art and Swatch come together, as the manufacturer constantly seeks innovative ways to bring more art into people’s lives, a release said.
Combining Katsushika Hokusai’s powerful and iconic Japanese artwork with the sophisticated Astrolabe artifact by Muhammad ibn Ahmad Al-Battûtî creates a fresh, new masterpiece for wrists worldwide. To celebrate the launch of The Great Wave Off Kanagawa by Katsushika Hokusai & The Astrolabe watch, an immersive room dedicated to Hokusai opened in the heart of Louvre Abu Dhabi on 27 April for one month.
Here, visitors can experience Hokusai’s instantly recognisable water wall in a new and exciting way designed to ignite the senses. Visitors to Louvre Abu Dhabi will also be able to view the artworks in the museum’s permanent collection that inspired the Swatch design: ‘The Great Wave Off Kanagawa’ which will be displayed for a limited time, and the ‘Astrolabe’.
