Southeast Asian fashion brand Love, Bonito has opened its first pop-up store in the US, opting for New York City to make its American physical retail debut.
Located in SoHo, the new Love, Bonito pop-up looks to bring Southeast Asian style to women in New York, signifying a major step towards the Singapore fashion brand’s global expansion outside of Asia.
The New York pop-up comes three years after Love, Bonito’s international website debut in 2019. In 2022, the brand experienced strong organic traction and achieved 60 per cent growth, solely from online orders.
“Over the years, we have mastered the fit for the Asian female and successfully replicated this across various clothing lines to offer women apparel suited for varying seasons in life. As the business grew, we saw increasing momentum from the US and we knew that we had an untapped and meaningful opportunity to explore,” said Dione Song, CEO of Love, Bonito.
“Today, we’ve come full circle and are right here in the US to serve the under-represented diverse, Asian-American community. This forms part of our larger strategy on the international expansion front, where we hope to provide customers in our high-growth markets the experience of being in a Love, Bonito store.”
