The low-cost fashion chain Mulaya expands its presence in Madrid with a new opening: it will soon open at number 255 Príncipe de Vergara street, in a 400-square-meter store.
This will be Mulaya’s 18th store in the capital, an opening for which the chain has had the advice of the retail consultant Rubica Real Estate. In total, the chain’s commercial network reaches 28 establishments, spread over cities such as Barcelona, Valencia, San Sebastián, Logroño or Zaragoza.
This new store will follow the latest store concept of the firm, born in Spain in 2003 and framed in the low cost fashion segment. In addition to expanding its presence in the physical channel, Mulaya has opted to grow by diversifying its business and also has the Ameè brand in its portfolio, with a higher price positioning and which opened the doors of a new store in Madrid in February .
