The home improvement giant is opening its first Pro Fulfillment Center dedicated to serving pros.
This specialised customer category includes a variety of businesses such as builders, re-modellers, landscapers, plumbers, and electricians. The 200,000sq ft centre is based in Charlotte, North Carolina, and currently serves pro customers in the greater Charlotte area.
The Pro Fulfillment Center offers Charlotte area pros next-day delivery of the products they use most in the quantities they normally purchase. Key features include online tracking of orders, which are available through box or flatbed truck. The assortment consists of more than 1,000 select products, including lumber, building materials, roofing, sheetrock, shingles, insulation, windows/doors, and big and bulky items with their key attachments.
The facility is built to be zero-emission, with such features as battery-powered forklifts. Lowe’s will use it to test, learn and evolve its approach to provide an omni-channel experience tailored for pro customers. The centre employs 40 people.
According to Lowe’s it considers the Pro Fulfillment Center as a pilot which serves as next step in its “Total Home” strategy to serve and attract pro customers, who the retailer says shop at a higher frequency and value speed and convenience.