Fridays, the American-inspired cocktail bar and restaurant chain has announced a revamp to its loyalty rewards scheme following its latest ‘Show your Stripes’ campaign.
The brand has unveiled its ‘Stripes Programme’ loyalty scheme which has been devised to reward customers for their individuality. Members will be able to earn loyalty points in the form of ‘Stripes’ from a variety of always-on offers in addition to surprising membership benefits throughout the year.
Rhiannon Scarlett, Chief Marketing Officer, comments: “We are extremely proud to announce the ‘Stripes Programme’ at Fridays, as a continuation of our rebrand. The changes made reflect market trends for simplified reward schemes with an easier-to-access value proposition. Customers now have immediate accessibility to the scheme and can earn instant rewards, through a programme that is far more tailored to individual preferences. The scheme enables us to reward individuals’ behaviour rather than just what they spend in store. We want everyone to reap the benefits of being their true selves when they visit Fridays and encourage everyone to show their stripes’.”
