The company is looking to launch 20 retail locations, known as Lucid Studios, throughout North America by the end of next year.
Operating a direct-to-consumer model, Lucid will offer a digitally enhanced luxury experience that will be tailored to every customer’s purchase and ownership preferences. The first of the 20 to open will be situated in Silicon Valley, Los Angeles, San Jose, Miami, Florida and New York.
Customers will have the option to visit a Studio in person, make their inquiries entirely online, or any combination of the two. The company’s California-inspired design aesthetic is integrated throughout the experience in both physical spaces and digital experiences.
“Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”
