The Studio opening strengthens Oslo and Promenaden Fashion District as Scandinavia’s most exciting retail destination.
The store, which opened Saturday 4th March, is the first in Scandinavia, and fourth in Europe, and is the latest high-end brand to open an outlet at Promenaden Fashion District, the city’s luxury retail destination.
Lucid Motors’ major retail space is located in Karl Johans gate 16C, nestled amongst other luxury brands such as Dior, Louis Vuitton, Hermès and Gucci, which were all introduced to the District by Promenaden and its parent company MARK, a pan-European investment manager.
The Oslo Studio is Lucid’s 33rd site in the world, incorporating 176sq m showroom featuring its latest vehicles. The store in Promenaden Fashion District is part of the company’s continued growth plans, providing conveniently located showrooms bringing greater support to its international customers and their demand for sustainable luxury products.
Promenaden Management’s CEO, Annette Lund affirmed: “We are extremely pleased to welcome Lucid Motors’ first store in Scandinavia, further endorsing Oslo’s strength as a prime retail destination in the Promenaden Fashion District. This opening spurs a new era in sustainable luxury in Oslo, expanding the top segment in the Nordics and placing Oslo as the most exciting retail destination in the region.”
