Be Concept, the Colombian fashion platform, made up of different local brands with artisanal values, opens the doors of a new store in Barranquilla, for its brand Lucié Jewelry.
The new island-style establishment is located in the Mallplaza Buenavista shopping centre, in Barranquilla. The brand’s new point of sale has a privileged location, on the third floor of the shopping complex, in front of the Pull & Bear and Stradivarius stores, which ensures a large flow of customers.
This space is the brand’s first physical point of sale in Barranquilla, with which Lucié takes another step in its expansion and positioning strategy in Colombia.
Currently, Be Concept has five physical stores in Colombia, four of them in Bogotá, in the Parque la Colina, El Retiro and Unicentro shopping centres, to which is added the new travel retail location in El Dorado. The brand also has a physical store in Cartagena in the La Serrezuela shopping centre, as well as virtual channels.
