It has been announced by administrators that the Antler brand, online retail business and assets have all been sold to an ATR group company.
The business was forced to enter administration back in May because of the continuing impact of Covid-19 and the enforced lockdown severely affected the travel industry.
Will Wright, Partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”
Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”
The business has been in operation since 1914 and in the past ran a number of retail outlets and multiple online channels and still continued to trade online once the administration period had begun.
