The Canadian activewear brand is set to open a new store on George Street in Sydney in July.
Located in Sydney’s Brookfield Place and spanning two storeys, occupying an area of 585sq m, this store is set to become Lululemon’s first multi-level store in Australia. Despite the global pandemic an its lasting impacts on the retail landscape over the past year, Lululemon has enjoyed an increase in sales as consumers shifted their preference to more casual, comfortable clothing to accompany working from home.
This increase in sales is encouraging for the brand, who are now looking to connect with their consumers through physical stores. Lululemon ANZ Managing Director, Paul Tinkler, commented: “As the largest store in our Australia and New Zealand retail portfolio, Brookfield Place represents a new and exciting home for us to connect with our Sydney CBD community.
“Sydney has been an important and much-loved market for Lululemon for many years, and our investment in the Brookfield Properties development is an incredible step forward for our business.”
