The 11,000sq ft store is almost triple the size of its previous shop at Emporium and has a significantly larger menswear section.
It also offers womenswear and accessories and has a dedicated footwear space. Lululemon launched its footwear range in Australia last February.
Moreover, the store features complimentary repair services and a personalisation station, where guests may customise Lululemon drink bottles with laser engravings.
“The new Emporium flagship marks a significant milestone in our strategic expansion, allowing us to bring our unique retail experience to a prime Melbourne location that serves a broader guest base,” said Paul Tinkler, VP of Lululemon ANZ.
