Lulus, the attainable luxury brand for women, today announced a strategic collaboration with Dillard’s, one of the nation’s largest fashion retailers.
As part of this collaboration, Lulus will bring its latest collections to more than 30 Dillard’s stores nationwide, offering a selection of special occasion and event apparel that reflects the brand’s commitment to style, quality and attainable luxury. This collaboration not only enhances Lulus’ presence in the retail space but also provides Dillard’s customers with access to the brand’s unapologetically feminine designs and quality craftsmanship. Lulus also has plans to introduce an expanded Prom collection at Dillard’s in early 2025, further strengthening the brand’s presence in the special occasion wear market.
“Working with Dillard’s is a pivotal step in our broader strategy to amplify Lulus’ presence in key markets,” said Crystal Landsem, CEO of Lulus. “Dillard’s is one of the nation’s largest fashion retailers and by aligning with them, we extend our brand’s reach to meet the evolving demands of our customers. This collaboration is a testament to our commitment to strategic growth and mutual success and we are confident it will yield significant benefits for both brands as we move forward together.”
Dillard’s Vice President of Merchandising Alexandra Dillard Lucie adds, “We are happy to welcome Lulus to Dillard’s just in time for homecoming! The brand brings a new, fresh and modern addition to our social occasion collection. Many of our younger, contemporary customers already know of Lulus’ tremendous appeal and we are pleased to present it at Dillard’s.”
