The store is a three-storey, 1240sq m flagship. Looking for the outside, it’s hard to miss it. Boasting a towering four-storey 1024cm x 352cm LED screen, which dominates the street frontage. Inside, Lush Tokyo promises an ‘experiential, imaginative retail space showcasing Lush’s innovation in technology, with exclusive product drops, and new ways to shop‘.
Coinciding with the store’s opening is the release of an upgraded Lush Labs app, visitors can use the app’s in built scan function to browse product information while in the store, at home and even in the store’s digital ‘shoppable window’ which will be active 24 hours a day for customers and passers-by to scan and shop curated collections and product drops.
Lush says using lens technology, via the app, to demonstrate products and product information is a step towards minimising packaging and reducing water wastage by showcasing products through videos. The content placed in windows and on the giant screen “will reflect the mood of Shinjuku at that time and aims to capture the attention of passers-by and commuters”. It will showcase Lush’s values, campaigns and creativity.
Inner Beauty
Lush says the ambience of the new store aims to change the customer’s mood, whether it is a skin consultation, spa treatment or something sensory to speed you up or slow you down.
“Products, treatments and experiences with benefits beyond the body exist here and build in intensity as customers move through the floors. Each floor offers an uplifting, interactive and playful space that promotes exploration and creativity with benefits beyond the body through different materials, lighting, products, content and merchandising to set the tone and spark joy.”
