HomeNewsLuxury Broadwick Soho to Open in London

Luxury Broadwick Soho to Open in London

As seductive and characterful as its historic location, Broadwick Soho is an independent luxury hotel in the heart of London’s West End that’s set to open its doors in November 2023. Broadwick Soho channels the grit, glamour and wild energy of London’s most storied neighbourhood into an opulent contemporary 57 room retreat (including nine Suites and one Penthouse), with an offer of impeccable service and quality, under the watchful eye of General Manager, David Monson. Conceived by a group of friends, this glorious hotel perches on the corner of Broadwick Street and Berwick Street in a truly unbeatable and iconic location.

Soho, with its 90 intricate and colourful streets packed into one square mile, has been the heartbeat of the city for centuries and is a brand name in itself. Soho has character, soul and history. Broadwick Soho stands tall in the heart of the neighbourhood, and draws inspiration from the community, essence, and spirit of its surroundings. 

Enticingly flamboyant, Broadwick Soho’s townhouse aesthetic was created by world-renowned interior designer Martin Brudnizki, of Annabel’s, The Beekman and Scott’s Restaurant fame. Artfully infusing a range of inspirations, from Jazz Age opulence to travels around Italy, with a dash of English eccentricity and a sprinkling of Disco fabulousness, Broadwick Soho is a feast for the senses that blends glamour and comfort in equal measure.

The eclectic range of restaurants and bars within Broadwick Soho offer something unique for every time of day and for every occasion. Dear Jackie, the hotel’s flagship lower-ground restaurant, serves classic Italian gastronomy with a modern twist – and a decadent atmosphere. At Bar Jackie, Broadwick Soho’s vibrant street-level café, both hotel guests and passers-by can enjoy a barista-made coffee or evening aperitivo. The resident-only lounge, The Nook, offers a relaxing escape just moments from Soho’s hustle, with a fireplace and vinyl player for guests to enjoy. Broadwick Soho’s rooftop dining bar and terrace, Flute,has been pegged as the ‘crown jewel’ of the hotel for good reason, offering show stopping décor and incredible views over the rooftops of London. Sitting just above, is an eighth-floor private dining room; a truly unique space with floor to ceiling windows, showstopping art and a cosy fireplace. The Dining Room is set to entertain the most glamorous of London’s dinners and parties.

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