Beginning today and running until the 25 May, the Cannes Film Festival has brought major retail houses to Cannes.
After the recent inauguration of a prestigious Fendi store in this upscale resort on the Côte d’Azur, it is the turn of Lanvin, Borsalino and Sergio Rossi to set up shop on the Croisette with boutiques or pop-ups.
Lanvin announces the opening of a boutique at number 65 boulevard de la Croisette, celebrating the return after a century of the Parisian fashion house to Cannes, where Jeanne Lanvin established a first point of sale in 1920, within the Royal Hotel. The seamstress also frequented the world of cinema and the performing arts, dressing, among others, the famous French actresses Arletty and Yvonne Printemps, on screen and in the city.
Sergio Rossi, the Italian luxury shoe designer, who, like the Parisian fashion house, belongs to the Chinese group Lanvin Group, is also setting up with a pop-up at the same address as Lanvin, located between the famous Hôtel Martinez and the Carlton Hotel. This pop-up boutique will remain open for two years, until April 2026.
For its part, Borsalino is opening a permanent store. Strongly linked to the world of cinema – his name even gave the title to a famous film with Alain Delon and Jean-Paul Belmondo! – the Italian hat maker is undoubtedly the most appropriate name in fashion to settle in Cannes. As the General Director, Mauro Baglietto, recalls, “this part of the Côte d’Azur has always been a reference not only for high-level international tourism, but also for the world of cinema, with which Borsalino has historically always maintained a close relationship and a very strong bond”.
