The Watches of Switzerland Group is set to open multiple mono-brand boutiques across Europe and the first was a Breitling store in Stockholm.
Craig Bolton, President for the Watches of Switzerland Group, UK and Europe said: “We are delighted to be working with our brand partners, as we embark on our expansion into European territories, starting with our Breitling Boutique in Stockholm, opening June 2022. We have a programme of projects primarily focusing on the Nordics and Ireland initially, which will see us open further mono-brand Boutiques by the end of 2022. We are very excited as we embark on this journey to increase our presence in Europe, and we are actively exploring other territories and opportunities in the marketplace.”
The European rollout will continue with further Breitling stores in Stockholm Mall of Scandinavia and Copenhagen in September.
Followed by the opening of the first-ever Omega store to open in Copenhagen, Denmark in September, located on Østergade. The Omega store will provide the best watch and jewellery shopping experience. For customers in Copenhagen, this boutique will represent the best of the Omega brand. It promotes excellence, expertise and is the perfect space for clients to make their watch choice.
