Guerlain, a French perfume, cosmetics and skincare house, launched a flagship store on JD.com. The cooperation was announced just ahead of the annual Chinese Valentine’s Day, which falls on Aug 14th this year, aiming to bring JD’s users access to the brand’s exquisite and wide range of products as additional choice of gifts.

The opening of Guerlain’s flagship store follows the launch of a series of other luxury brands on JD, under the umbrella of the world’s largest luxury conglomerate LVMH, signaling the deepening of ties between both sides.

Leveraging JD’s nationwide logistics network and technology, Guerlain agreed to use JD’s premium JD luxury Express service to provide consumers with a highly-personalized and intimate shopping experience, and AR technology for make-up trial online.