Cycling apparel brands may have been struggling in the European market in recent periods, but some still see huge opportunities there and Melbourne-based MAAP has opened the doors to its first retail concept store in Europe.
MAAP, which is already available in Europe’s online markets, including the UK, has seen success at its Australian flagship in its home city and said the new Amsterdam LaB “will connect MAAP’s premium cycling and streetwear apparel to the city’s community and thriving creative culture”.
And “the LaB concept, which embodies a spirit of living a ‘Life Around Bikes’, is one that MAAP aims to roll out key locations around the world”.
Oliver Cousins, MAAP Co-Founder, said: “When originally building the blueprint for what we wanted MAAP LaBs to look like around the world, Amsterdam was one of the prime spots identified where cycling and the surrounding city culture combined seamlessly. A perfect fit for what we’re looking to embody with each LaB store, connecting cycling culture with the community.”
Located at Reestraat 9, 1016 DM Amsterdam, the company said the “prime urban location features a cafe alongside the retail and events space to connect with an already cycling-rich environment, one that’s able to play host to ride outs, cross-industry collaborations and much more alongside the apparel for which MAAP is renowned. Alongside this will sit the MAAP Edit — a series of specialist products from local producers touching on everything from photography, music and art installations”.
