World-leading beauty brand M.A.C Cosmetics has officially launched its 2,654sq ft retail space at Liverpool ONE, serving as the brand’s new flagship location in the city.
Situated at 33 Paradise Street, the new store offers M.A.C’s product collection of cruelty-free makeup, skincare, brushes and accessories as well as a dedicated pampering station where qualified make-up artists on hand to provide expert advice to customers.
The unique in-store experiences include a new ‘Virtual Try-On’ technology which allows customers to digitally sample an extensive range of eye and lip shades through application to photos or live videos.
