The newly expanded partnership will see the beloved Toys R Us brand enter every Macy’s store in America this holiday season.
Beginning late July and rolling out through October 15th, the in-store shops will range from 1,000sq ft and span up to 10,000sq ft in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq ft during the holiday season to offer an even wider assortment of products.
The Toys“R”Us brand will come to life in-store with playful colourful fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families.
“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” said Nata Dvir, Macy’s Chief Merchandising Officer. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys“R”Us has been incredible and our toy business has seen tremendous growth.”
