Macy’s has announced the launch of State of Day, a new restwear, sleepwear and innerwear brand, an exciting addition to the company’s ongoing reimagined private brands portfolio.
State of Day helps women feel more comfortable and relaxed at home, whether that’s sleeping, drinking coffee, chasing kids, or just relaxing. The collection embodies that perfect, happy-sigh feeling – from light, easy-to-layer pieces to deliciously soft pyjamas for a restorative sleep. State of Day is designed to take the busy woman from sunrise to slumber and all the little moments in between.
“We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman,” says Emily Erusha-Hilleque, SVP, Private Brands for Macy’s. “State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands. We continue to build a relevant, design-led modernized portfolio, weaving customer insights with Macy’s rich heritage to meet our customers’ evolving preferences and lifestyles.”
From sunup to sundown, State of Day helps her relax with staples like the easy lounge pant, the soft and breathable tank, the plush robe and cozy tees. The assortment is simplified femininity that can be effortlessly put-together. It features soft and luxurious fabrics that are easy to clean, comfortable to wear and size-inclusive for everyone.
