Macy’s has revamped its Star Rewards loyalty program to now allow every member to earn on every purchase, regardless of how they pay. Plus, customers can spend rewards on all products, including top brands.
‘We hugged our best customers with the relaunch in October 2017 and then expanded it in 2018 to all customers,” he said. We have seen strong results and received positive customer feedback. With this next phase of the program, all customers will earn rewards on everything they buy (except gift cards, services and fees) and can redeem on anything they choose. In the simplest terms, it’s how we love our customers back.’
