Customers can now shop an expansive assortment online from the most globally recognised leader in toys online and in more than 400 Macy’s stores nationwide rolling out in 2022.
The Toys R Us experience online lets shoppers search for the perfect product by age, toy type, character and brand. From perennial favourite toy cars and dolls to STEM-inspired products for creative learners, Macy’s expanded assortment of the hottest and most popular items, including products that highlight inclusivity, discovery and learning, will offer something for every parent and child.
Within Toys R Us shop-in-shops rolling out to more than 400 Macy’s stores nationwide in 2022, customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centres and iconic elements throughout.
Yehuda Shmidman, Chairman & CEO of WHP Global and Toys R Us, commented, “Our partnership with Macy’s marks the greatly anticipated return of Toys R Us in the U.S.A., and changes the retail landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way. We’re thrilled to be launching this new partnership together with Macy’s.”
